Sharing Is Caring: Sales Workshop

You know you have a great product—but do you really know what questions your potential customers ask before they choose you?

In this interactive workshop, we’ll build your first sales process together—not on a whiteboard, but based on your own notes, hypotheses, and initial customer conversations. The goal: a structured customer journey that shows how your target customers think, search, and make decisions—and where you should focus next.
Expert Bernd Kuhnle helps founders turn early traction into real, scalable growth. He knows the phase between the first market entry hypothesis and the first million in ARR from real-world experience—and knows where tech founders typically stumble.

What to bring: Notes, transcripts, or hypotheses from initial customer conversations—raw and unfinished is perfectly fine.

What you’ll take away: A first draft of your customer journey—from the customer unaware of the problem to the next paying customer. Not a generic template, but a result you can directly incorporate into your first sales steps.

Who is this for? Tech founders who love their product—and want to understand how to use it to delight customers. You should already have a concrete idea with a value proposition and, ideally, have had initial conversations with potential customers.

Your own questions and specific situations are an integral part of the format. Registration is required. The workshop will be held in German.