Sharing is Caring: Brand Positioning

A strong brand is more than a logo, colors, and a website – it is created where positioning, customer experience, and internal processes come together.

This workshop covers the fundamentals of holistic brand positioning: from defining your brand identity and sharpening your target audience to finding the right language and translating your positioning into everyday startup practice.

After a short expert input, participants will work directly on their own projects using practical use cases. The focus is not only on communicating a clear positioning externally, but also on embedding it in simple and consistent internal processes.

In addition to practical tools that can be applied right away, there will be room for individual questions and real-life cases from the participating teams.

Who is it for?
The workshop is aimed at students, aspiring founders, researchers working on spin-off projects, and startup teams who want to sharpen and consistently build their positioning. The content is relevant for all stages of the startup journey. No prior knowledge is required.

Speaker
Anton Frank is a computer scientist and IHK-certified Brand Architect with more than ten years of experience in IT consulting across different industries and company sizes. His focus is on connecting brand positioning with technical and organizational process development.