{"id":33604,"date":"2025-04-24T07:23:22","date_gmt":"2025-04-24T07:23:22","guid":{"rendered":"https:\/\/kit-gruenderschmiede.de\/?p=33604"},"modified":"2025-04-24T07:27:11","modified_gmt":"2025-04-24T07:27:11","slug":"founder-of-the-month-prefiro","status":"publish","type":"post","link":"https:\/\/kit-gruenderschmiede.de\/en\/founder-of-the-month-prefiro\/","title":{"rendered":"Founder of the month: Prefiro"},"content":{"rendered":"<section class=\"o-blog-text-w-side-image o-blog-text-w-side-image--space-lg\">\n  <div class=\"container-lg\">\n    <div class=\"row\">\n      <div class=\"col-md-10 offset-md-1 col-xl-8 offset-xl-2\">\n                <div class=\"row align-items-center\">\n          <div class=\"col-md-6 a-animate--fade-in-left js-animate a-animate--delay-1\">\n            <div class=\"o-blog-text-w-side-image__text s-content\"><h2>Prefiro interviewed<\/h2>\n<p>&nbsp;<\/p>\n<p>We spoke with founder Lorenzo \u2013 you can find the entire conversation with even more insights on Spotify and Apple Podcasts.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.prefiro.de\" target=\"_blank\" rel=\"noopener\">Prefiro<\/a> stands for tackling real problems in a practical way and creating solutions with sustainable innovation \u2013 especially in the field of agriculture. Their goal is to create real added value through modern technology while driving sustainable change.<\/p>\n<p>&nbsp;<\/p>\n<p>Our start-up of the month has received several more awards in recent months. In addition to the CyberForum Innovation Award 2024, Prefiro recently won the Road to Start Summit in Stuttgart and the AI Start-up Award from t3n and data:unplugged.<\/p>\n<p>&nbsp;<\/p>\n<h3>Where and how did you come up with the brilliant idea to start the company?<\/h3>\n<p>&nbsp;<\/p>\n<p>The idea came about during Frieder&#8217;s studies when he came across the world&#8217;s most expensive spice \u2013 saffron. Due to the high price resulting from pure manual labor, he, who grew up on a farm, immediately wondered whether the harvest could be automated. The first prototypes worked well, and we have since become one of the largest saffron farmers in Germany. However, since we wanted to develop automation technology from the outset, we were looking for a field of application with a greater impact. That&#8217;s how we came across green asparagus through regional farmers in early 2024.<\/p>\n<p>&nbsp;<\/p>\n<h3>How did the founding team come together?<\/h3>\n<p>&nbsp;<\/p>\n<p>The original team formed around the idea of saffron. Other co-founders joined us as part of the \u201cGrow\u201d program run by <a href=\"https:\/\/www.pioniergarage.de\/\" target=\"_blank\" rel=\"noopener\">Pioniergarage<\/a>. There were some turbulent times when the project was on the brink of collapse, but in the end, Frieder and Lorenzo emerged as the clear founders.<\/p>\n<p>&nbsp;<\/p>\n<h3>What is your big vision?<\/h3>\n<p>&nbsp;<\/p>\n<p>Our vision is to automate labor-intensive processes in agriculture. There are still so many manual steps, and we want to be the next generation of combine harvesters for specialty crops.<\/p>\n<p>&nbsp;<\/p>\n<h3>Where do you see significant hurdles in the start-up process?<\/h3>\n<p>&nbsp;<\/p>\n<p>The biggest challenges are operational: schedules are tight and budgets are always tight \u2013 that&#8217;s almost the norm. Especially in the beginning, as a young team, you are often not taken seriously, but this has improved significantly over the last year. Added to this are administrative hurdles and the fact that it is extremely difficult to obtain early-stage risk capital from the business community in Germany, even though there are very good government support programs and public interest is definitely there.<\/p>\n<p>&nbsp;<\/p>\n<p>A key challenge was building a functioning team and recruiting the first employees. Then there was the financing \u2013 as a capital-intensive start-up, it&#8217;s not easy to convince risk-averse investors.<\/p>\n<p>&nbsp;<\/p>\n<h3>Where did you get support?<\/h3>\n<p>&nbsp;<\/p>\n<p>We have great mentors who have helped us move forward with a calm outside perspective and targeted questions \u2013 special thanks go to Dirk Franke. The <a href=\"https:\/\/www.cyberforum.de\/\" target=\"_blank\" rel=\"noopener\">CyberForum<\/a> also provided us with strong support, and the KIT Gr\u00fcnderschmiede was a great help, especially in building up our network.<\/p>\n<\/div>\n          <\/div>\n          <div class=\"col-md-5 offset-md-1 a-animate--fade-in-right js-animate a-animate--delay-1\">\n            <img decoding=\"async\" class=\"o-blog-text-w-side-image__image\" src=\"https:\/\/kit-gruenderschmiede.de\/content\/uploads\/2025\/04\/Prefiro_Maschine.png\" alt=\"Produkt des Startups Prefiro\" \/>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"o-blog-text-w-side-image o-blog-text-w-side-image--space-lg\">\n  <div class=\"container-lg\">\n    <div class=\"row\">\n      <div class=\"col-md-10 offset-md-1 col-xl-8 offset-xl-2\">\n                <div class=\"row align-items-center flex-row-reverse\">\n          <div class=\"col-md-6 offset-md-1 a-animate--fade-in-right js-animate a-animate--delay-1\">\n            <div class=\"o-blog-text-w-side-image__text s-content\"><h3>Has anything changed for you since you were formally established?<\/h3>\n<p>&nbsp;<\/p>\n<p>We have become more professional and have more responsibility\u2014toward the government, our employees, and investors\u2014and we have significantly improved our public image. In addition, there is now a clear separation between private and company funds.<\/p>\n<p>&nbsp;<\/p>\n<h3>How did you solve the problem of follow-up financing?<\/h3>\n<p>&nbsp;<\/p>\n<p>We started with the EXIST and JI funding programs and spun off on that basis. This was followed by a complex pre-seed financing round \u2013 a process that is still ongoing.<\/p>\n<p>&nbsp;<\/p>\n<h3>Are global crises having an impact on your startup?<\/h3>\n<p>&nbsp;<\/p>\n<p>Actually, the shortage of skilled workers is having a positive effect on us in a way, as it makes automation even more relevant. At the same time, however, we are also noticing how dependent we often are on China \u2013 even when we try to source locally, it is not only cheaper there, but sometimes even faster.<\/p>\n<p>&nbsp;<\/p>\n<h3>What are your next big milestones?<\/h3>\n<p>&nbsp;<\/p>\n<p>This season, we want to demonstrate our harvesting machine directly in the field to farmers for the first time. At the same time, we are working on the technical completion of our first pre-production model, want to expand our team, and start a new round of financing.<\/p>\n<p>&nbsp;<\/p>\n<h3>In your opinion, what qualities should a founder have?<\/h3>\n<p>&nbsp;<\/p>\n<p>Enthusiasm for your own topic is essential \u2013 motivation and passion are the driving force. Equally important are openness to new approaches, the ability to reflect on yourself, and a clear focus on the essentials. The latter is often difficult, but you learn it over time.<\/p>\n<p>&nbsp;<\/p>\n<h3>Do you have any tips for other founders?<\/h3>\n<p>&nbsp;<\/p>\n<p>Definitely: always talk to the customer first before you start developing! The customer&#8217;s problems come first \u2013 sell, then develop. And: there will always be a crunch \u2013 that&#8217;s just part of it.<\/p>\n<p>&nbsp;<\/p>\n<p>We would also prioritize more strictly from the outset and, especially since the crunch never ends, pay more attention to our own limits.<\/p>\n<\/div>\n          <\/div>\n          <div class=\"col-md-5 a-animate--fade-in-left js-animate a-animate--delay-1\">\n            <img decoding=\"async\" class=\"o-blog-text-w-side-image__image\" src=\"https:\/\/kit-gruenderschmiede.de\/content\/uploads\/2025\/04\/Prefiro_Teambild.jpg\" alt=\"Teambild des Startups Prefiro\" \/>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41],"tags":[43],"class_list":["post-33604","post","type-post","status-publish","format-standard","hentry","category-founder-of-the-month","tag-founder-of-the-month"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Founder of the month: Prefiro<\/title>\n<meta name=\"description\" content=\"KIT Gr\u00fcnderschmiede | Founder of the month: Prefiro\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kit-gruenderschmiede.de\/en\/founder-of-the-month-prefiro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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