{"id":32086,"date":"2024-11-15T13:31:58","date_gmt":"2024-11-15T13:31:58","guid":{"rendered":"https:\/\/kit-gruenderschmiede.de\/?p=32086"},"modified":"2024-11-24T21:44:29","modified_gmt":"2024-11-24T21:44:29","slug":"founder-of-the-month-liftwise","status":"publish","type":"post","link":"https:\/\/kit-gruenderschmiede.de\/en\/founder-of-the-month-liftwise\/","title":{"rendered":"Founder of the month: LIFTWISE"},"content":{"rendered":"<section class=\"o-blog-text-w-side-image o-blog-text-w-side-image--space-lg\">\n  <div class=\"container-lg\">\n    <div class=\"row\">\n      <div class=\"col-md-10 offset-md-1 col-xl-8 offset-xl-2\">\n                <div class=\"row align-items-center\">\n          <div class=\"col-md-6 a-animate--fade-in-left js-animate a-animate--delay-1\">\n            <div class=\"o-blog-text-w-side-image__text s-content\"><p><strong>What does your company stand for?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.liftwise.de\/\">Liftwise<\/a> makes recording your entire strength training routine easier than ever, providing motivation and assistance anytime and individually \u2013 just like a personal coach. The only difference is that a personal coach costs \u20ac100 per hour, while Liftwise costs \u20ac15 per month.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Where and how did you come up with the brilliant idea to found the company?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>The idea started in the gym after I had been training seriously for a while and regularly entered my training progress by hand into a mediocre app. I was convinced that there had to be a better, even automated solution to make my progress visible.<\/p>\n<\/div>\n          <\/div>\n          <div class=\"col-md-5 offset-md-1 a-animate--fade-in-right js-animate a-animate--delay-1\">\n            <img decoding=\"async\" class=\"o-blog-text-w-side-image__image\" src=\"https:\/\/kit-gruenderschmiede.de\/content\/uploads\/2024\/11\/DSCF8411.jpeg\" alt=\"Produkt des Startups LIFTWISE\" \/>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"o-blog-text-w-side-image o-blog-text-w-side-image--space-sm\">\n  <div class=\"container-lg\">\n    <div class=\"row\">\n      <div class=\"col-md-10 offset-md-1 col-xl-8 offset-xl-2\">\n                <div class=\"row align-items-center flex-row-reverse\">\n          <div class=\"col-md-6 offset-md-1 a-animate--fade-in-right js-animate a-animate--delay-1\">\n            <div class=\"o-blog-text-w-side-image__text s-content\"><p><strong>How did the founding team come together?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>My co-founder Moritz and I met at the <a href=\"https:\/\/www.kit-student-innovation-lab.de\/\">Student Innovation Lab (SIL)<\/a>. After our first meeting, we sat down together that evening over a beer and philosophized about various ideas and business models. After half a year in the SIL, it was clear to us that a startup could arise from Liftwise \u2013 and that&#8217;s exactly what happened. When we later applied for the EXIST start-up grant and had more than enough work packages on the table, we decided to bring a third person on board. After all, the EXIST grant supports up to three founders. Our search at co-founder dating events was unsuccessful, but we finally met Madita through a contact at the <a href=\"https:\/\/codes.education\/\">She Codes<\/a> university group. Her communication skills and motivation, as well as her qualifications as a medical IT specialist, were a perfect match.<\/p>\n<\/div>\n          <\/div>\n          <div class=\"col-md-5 a-animate--fade-in-left js-animate a-animate--delay-1\">\n            <img decoding=\"async\" class=\"o-blog-text-w-side-image__image\" src=\"https:\/\/kit-gruenderschmiede.de\/content\/uploads\/2024\/11\/20240612-SG-02-436.jpeg\" alt=\"Team des Startups LIFTWISE\" \/>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"o-blog-text-w-side-image o-blog-text-w-side-image--space-sm\">\n  <div class=\"container-lg\">\n    <div class=\"row\">\n      <div class=\"col-md-10 offset-md-1 col-xl-8 offset-xl-2\">\n                <div class=\"row align-items-center\">\n          <div class=\"col-md-6 a-animate--fade-in-left js-animate a-animate--delay-1\">\n            <div class=\"o-blog-text-w-side-image__text s-content\"><p><strong>Where do you see the hurdles in the founding process?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>There is a lack of mentoring by successful founders\/ex-founders. Basically, no one explains how to strategically and quickly check and hopefully find a product-market fit, but at the latest after enough pivots. This should be the ultimate goal. In this context, in my opinion, you shouldn&#8217;t get lost in side quests and appear at every publicity or pitch event.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Where did you get support?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>You can&#8217;t replace good lawyers, however much you might want to sometimes. We received support with our EXIST application from the Gr\u00fcnderschmiede. We are also very grateful that Prof. Dr. Hohmann from the Student Innovation Lab was always willing to lend an ear when we needed support. That&#8217;s how we got our office, for example. The name KIT can open doors for many things. But you still have to build the network yourself.<\/p>\n<\/div>\n          <\/div>\n          <div class=\"col-md-5 offset-md-1 a-animate--fade-in-right js-animate a-animate--delay-1\">\n            <img decoding=\"async\" class=\"o-blog-text-w-side-image__image\" src=\"https:\/\/kit-gruenderschmiede.de\/content\/uploads\/2024\/11\/liftwise_bild_wortmarke_sb.png\" alt=\"Logo des Startups LIFTWISE\" \/>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"o-blog-text-w-side-image o-blog-text-w-side-image--space-sm\">\n  <div class=\"container-lg\">\n    <div class=\"row\">\n      <div class=\"col-md-10 offset-md-1 col-xl-8 offset-xl-2\">\n                <div class=\"row align-items-center flex-row-reverse\">\n          <div class=\"col-md-6 offset-md-1 a-animate--fade-in-right js-animate a-animate--delay-1\">\n            <div class=\"o-blog-text-w-side-image__text s-content\"><p><strong>What was the biggest challenge during your founding phase?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>It is always the challenge at hand.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Has anything changed for you since the formal founding?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Founding a company usually involves financial matters such as raising money, selling shares or sales cycles. This is associated with obligations, including legal ones. The pressure on a founder certainly increases immensely. Kindergarten is over, dear friends! But that&#8217;s a good thing! We look forward to this challenge a little because we firmly believe that market pressure is essential to being successful in the market.<\/p>\n<\/div>\n          <\/div>\n          <div class=\"col-md-5 a-animate--fade-in-left js-animate a-animate--delay-1\">\n            <img decoding=\"async\" class=\"o-blog-text-w-side-image__image\" src=\"https:\/\/kit-gruenderschmiede.de\/content\/uploads\/2024\/11\/DSCF8462.jpeg\" alt=\"Produkt des Startups LIFTWISE\" \/>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"o-blog-text-w-side-image o-blog-text-w-side-image--space-sm\">\n  <div class=\"container-lg\">\n    <div class=\"row\">\n      <div class=\"col-md-10 offset-md-1 col-xl-8 offset-xl-2\">\n                <div class=\"row align-items-center\">\n          <div class=\"col-md-6 a-animate--fade-in-left js-animate a-animate--delay-1\">\n            <div class=\"o-blog-text-w-side-image__text s-content\"><p><strong>What are your next big milestones in the next 12 months?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>In a year, we want to be represented in at least three gyms.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What qualities do you think a founder should have?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Proactivity is irreplaceable. A good attitude towards mistakes and an unconditional willingness to learn.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>From today&#8217;s perspective, what would you do differently?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Fewer side quests, but more hypothesis testing and sales attempts.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Thank you for answering our questions!<\/strong><\/p>\n<\/div>\n          <\/div>\n          <div class=\"col-md-5 offset-md-1 a-animate--fade-in-right js-animate a-animate--delay-1\">\n            <img decoding=\"async\" class=\"o-blog-text-w-side-image__image\" src=\"https:\/\/kit-gruenderschmiede.de\/content\/uploads\/2024\/11\/20240612-SG-02-434.jpeg\" alt=\"Team des Startups LIFTWISE\" \/>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"o-blog-text-w-side-image o-blog-text-w-side-image--space-sm\">\n  <div class=\"container-lg\">\n    <div class=\"row\">\n      <div class=\"col-md-10 offset-md-1 col-xl-8 offset-xl-2\">\n                <div class=\"row align-items-center flex-row-reverse\">\n          <div class=\"col-md-6 offset-md-1 a-animate--fade-in-right js-animate a-animate--delay-1\">\n            <div class=\"o-blog-text-w-side-image__text s-content\"><p><strong>PODCAST<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Listen in to the <a href=\"https:\/\/open.spotify.com\/episode\/3tsNmyRmp4dISzuiHyA1kR?si=GjyYgf26RlKPPrHBUqPtGw\" target=\"_blank\" rel=\"noopener\">podcast episode with Titus<\/a>, one of the founding team. Daniela talks to him about the founding story, plans for the startup and the fitness studio of the future.<\/p>\n<\/div>\n          <\/div>\n          <div class=\"col-md-5 a-animate--fade-in-left js-animate a-animate--delay-1\">\n            <img decoding=\"async\" class=\"o-blog-text-w-side-image__image\" src=\"https:\/\/kit-gruenderschmiede.de\/content\/uploads\/2024\/11\/59-LIFTWISE-1080x850.png\" alt=\"Startup Podcast Folge: Gr\u00fcndung de Monats - Liftwise\" \/>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41],"tags":[],"class_list":["post-32086","post","type-post","status-publish","format-standard","hentry","category-founder-of-the-month"],"acf":[],"yoast_head":"<!-- This site is optimized 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